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Monday, January 16, 2012

SPOTTED: Cuban Sandwich goes Macy's

Times are tough and retailers are doing what they can to move merchandise.  In the case of Macy's in Aventura, they're expanding the use of their panini press to include Cuban Sandwiches.  A search on their website shows the Bella panini press as a panini-centric appliance (note the ridges on the plates) with Cuban sandwich abilities, but the clever marketers at the Aventura store advertise the machine as a Cuban sandwich-maker first, panini maker second.  

Props on the creative marketing to Macy's, but they failed to take two things into account:
  • Cuban sandwiches are pressed on flat presses, not ones with ridges (otherwise, they'd be Cuban paninis)

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